Category: Design
-
Fine Art Downloads for $10
Over the years I have sold a variety of my fine art designs on clothing and gift items. But, I feel the products may have been out of the price point of many people. I have decided to cut out the print-on-demand supplier for my new digital download store. Now the designs can be purchased […]
-
Independent Artist Sells Image Downloads
Images by Laura L. Leatherwood If you are a collector of fine art, you have reached the right place. My name is Laura L. Leatherwood and I am an independent artist. I often like to use paint or ink on paper to create my images. I scan them and make them available to customers, like […]
-
Importance of Branding
Successful branding strategies do not merely mean logo design. It is the overall experience for a client. From the moment a client sees your website or walks into your office, they need to be able to know what your company is about using all the senses available. Great branding identity is a critical component to […]
-
Branding
Branding Corporate Identity The most important part of your business is branding. It is the whole package deal. Anything else becomes secondary. – Laura L. Leatherwood Going Beyond a Brand Name and Logo When we speak of branding and brand identity, we must look past just the brand name and logo. It is an entire […]
-
Collateral Materials
If you think of your company’s visual identity as a wardrobe, then collateral materials are all the individual garments and accessories. In other words, these are all the items that use your branding to serve your marketing plan—from invoices and web banners to billboards and media kits. Pen & Ink Magic creates the art pieces […]