Tag: mood board

• Importance of Branding

  

  Successful branding strategies do not merely mean logo design. It is the overall experience for a client. From the moment a client sees your website or walks into your office, they need to be able to know what your company is about using all the senses available. Great branding identity is a critical component to…

  Laura L. Leatherwood

  April 8, 2018

  Branding, Design, Services

  Branding, color psychology, color trends, mood board, pattern, principles of design, texture, tone

• Branding

  

  Branding Corporate Identity The most important part of your business is branding. It is the whole package deal. Anything else becomes secondary. – Laura L. Leatherwood Going Beyond a Brand Name and Logo When we speak of branding and brand identity, we must look past just the brand name and logo. It is an entire…

  Laura L. Leatherwood

  January 14, 2018

  Branding, Design, Services

  Branding, company identity, corporate identity, graphic design, mood board